In collaboration with McCann Worldgroup, Afrika Tikkun USA recently announced its ‘Future Leaders’ initiative, a ground-breaking, social awareness and engagement campaign on LinkedIn.
“All young people have dreams for the future, but not all get the opportunities to make them come true,” said Lee Tan, Executive Creative Director at McCann Worldgroup Europe. “We hope that the ‘Future Leaders’ campaign can highlight this reality and help Afrika Tikkun do more great work with South African youths.”
Overcoming enormous obstacles, yet leveraging the standard LinkedIn profile and account services, 12 students from Afrika Tikkun communities in South Africa – aged 13 to 19 years – boldly state their claims of future career success. While highlighting current high-profile leaders as role models, the students career interests span a variety of industries and sectors, each student having made a compelling appeal on video.
“Steve Collis, I want your job,” Sinesipho Ndonga says speaking confidently and directly into the camera. The 13 year old Mfuleni, Cape Town resident, and “future CEO of AmerisourceBergen,” aims to become a leader in the pharmaceutical industry, “just like Steve Collis,” she says.
A native South African and CEO of AmerisourceBergen Corporation – one of the world’s largest pharmaceutical sourcing and distribution services companies, Steve Collis recently hosted a reception, ‘Today’s Youth:Tomorrow’s Leaders,’ in support of Afrika Tikkun and its ‘Future Leaders’ initiative.
“On behalf of Toni (Collis’ wife) and I, and the over 20,000 children and teens whose daily lives are being filled with hope and promise, we thank you very much for your generosity,” Collis wrote in an email to attendees of the reception. “As Afrika Tikkun Patron in Memoriam, Nelson Mandela, once said, “a good head and a kind heart are always a formidable combination.”
Through the AmerisourceBergen Foundation, Collis and AmerisourceBergen Corporation support organizations focused on providing access to healthcare and education in the communities it serves, in particular underserved and vulnerable populations. The philanthropic arm of the Corporation, the AmerisourceBergen Foundation is a charitable non-profit that has collaborated with Project HOME, Partners In Health, Project C.U.R.E, and Mylan World TeamTennis‘ Philadelphia Freedoms TeamTennis.
As leader of one of the nation’s largest healthcare solutions organizations, Collis believes the AmerisourceBergen Foundation has “a responsibility to inspire and to improve access,” as exhibited by Afrika Tikkun, LinkedIn and McCann Worldgroup through the ‘Future Leaders’ initiative.
“We are excited to leverage ‘the world’s largest professional network on the Internet, to share the future professional aspirations of our disadvantaged young people in South Africa,” said Elizabeth Ngonzi, CEO of Afrika Tikkun USA.